Posts Tagged ‘resources’

Web conferencing has become a popular means of commuincating with customers and potential customers over the internet. It reduces the need for travel and saves everyone time. There are a number of companies that provide these services. Some are free and many involve a fee. Here we define the terms used and includes a resource list for web conferencing, webinars, webcasts, and podcasts.

Web conferencing is when you conduct a LIVE meeting or presentation using the Internet (many to many interaction). In a web conference, you sit at your computer and are connected to others in the meeting via the internet.

A webinar is a one-way web conference (speaker to audience) but can include questions & answer sessions.

A webcast is the transmission of non-interactive audio or video content over the internet (speaker to audience).

A podcast is a series of audio or video files that are downloadable from the web. It is an acronym for Portable On-Demand Broadcast.

A teleconference or teleseminar is the live exchange of information among many remote people via a telecommunications system.

Tips for Web Conferencing:

• Hold a live webinar.
• Record your webinar and make available as a webcast or podcast.
• Record your webinar and post the audio or slideshow to share with customers or potential customers.

Resources: Web Conferencing (most of these are fee based)

• Vyew – FREE! With Vyew you can conduct meetings in real time using a shared workspace, webcam, voice over IP (VoIP), free teleconferencing, text chat and desktop sharing. In addition to uploading, sharing and presenting content you can invite participants to annotate and collaborate on content during the meeting. Participants can be allowed to navigate the workspace independently to collaborate on different portions of the content. You can also record the meeting for playback.
• Glance – up to 100 guests see your screen…you can share your mouse and keyboard with guests, or even see and control their screens!  Inviting a guest is as easy as a phone call, email or IM.  There’s even free Glance phone conferencing available with every account.
• Adobe Acrobat Connect – With Adobe® Acrobat® Connect™ Pro software, you can create instant, collaborative meetings with just a web browser and the Adobe Flash® Player.
• InterCall – InterCall, the world’s largest conferencing provider,. Our integrated web, audio and video conferencing makes web meetings, webinars, audio conferencing, online training seminars and multi-point video conferencing easier and more productive.
• Microsoft Office Live Meeting – Office Live Meeting is a conferencing solution that you can use to engage audiences in online meetings, training, and events. Learn how you can schedule, join, or present a Live Meeting by using newly available features, including audio, video conferencing, and uploading handouts for distribution.
• WebEx Communications – WebEx is an easy way to share ideas with anyone, anywhere. It combines real-time desktop sharing with phone conferencing so everyone sees the same thing while you talk.
• GoToMeeting – Easy Online Meetings – Anytime, Anywhere. Use GoToMeeting to present, demonstrate and meet all you want – for one low flat fee.

Resources: Webinars

• Dimdim – Display your presentations to anyone remotely with Dimdim, a challenger to Webex. Has a free version.
• SlideRocket – SlideRocket is the leader in online presentation software. With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they’re used. It has some web conferencing capabilities.
• ON24 Inc. – Global Provider of Webcasting and Virtual Events Solutions

Resources: Podcasts

• Apple iTunes – post your webcast to the iTunes store and make your content available to all iPod users.
• Podcast.com – Podcast.com is the premier podcast destination that provides access to a growing list of over 60,000 curated and constantly updated podcast feeds representing more than 1 million episodes of audio and video content.
• Podcast Alley – Podcast Alley is the podcast lovers portal. Featuring the best Podcast Directory and the Top 10 podcasts, as voted on by the listeners. Has forums covering how to make a podcast, podcast software, podcast directories, music for podcasts, etc.

For more resource lists like this, please request our FREE REPORT: “187 Free Ways to Explode Your Business” available from the right sidebar.

Another tool to grow your business using online or internet marketing is to create Online Presentations: A slideshow is a series of pictures used for artistic or instructional purposes. It allows you to add visuals to an oral presentation for greater impact.

Tips for using presentations for online marketing:

• Create an online presentation to share with your customers or prospective customers. Educate, inform or inspire them about your products and services. Create excitement.
• Use an online presentation creation and posting service and embed it on your website and share it with other sites. This is a way to drive traffic and increase links back to your site.

6 Online Presentation/Slideshow Sites:

• SlideShare – Upload and share your PowerPoint presentations and Word documents on SlideShare. Share publicly or privately. Add audio to make a webinar.
• Zoho – Zoho.com is a comprehensive suite of award-winning on-line business applications. Customers use Zoho to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho.com has launched 19 different applications.
• SlideRocket – SlideRocket is the leader in online presentation software. With SlideRocket you quickly make stunning presentations, manage a library of slides and assets, share them securely with colleagues, and measure how they’re used. Has some web conferencing capabilities.
• 280slides.com – You can download to PowerPoint or share at SlideShare. Create beautiful presentations, access them from anywhere, and share them with the world. With 280 Slides, there’s no software to download and nothing to pay for. 280slides.com
• Myplick – Upload your slides, sync with audio, and share with friends.
• Google Presentations – part of Google docs.

Do you have any tips you’d like to share? What’s worked for you?

You can get more lists like this by downloading my FREE REPORT: “187 Free Ways to Explode Your Business”.

Social Networking:

A social networking website facilitates community building among people who have something in common. They provide a means to connect with people you know through school, work, or activities. They also aid in the creation of new friendships.

Ways to using Social Networking to Grow Your Small Business:

• Find directories related to your specific industry and add your company profile or link. You can do this by going to Google and typing “my industry directory”.
• Post and comment in Yahoo and Google Groups with a link to your site in your signature.
• Yahoo Answers - Answer questions in your niche. Only answer questions related to your product. Include a direct link between the question and your link in the source box if you don’t want to get banned.
• Create a Google Notebook and include your site’s link.
• Create a presence on the leading free social networks. It’s another way for potential customers to find you, it’s free, and it can drive more customers to your website. The links back to your website help to give you a higher page rank in the search engines. Popular social Networks include:
  • LinkedIn – LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
  • Ning – Ning lets you create and join new social networks for your interests and passions.
  • Bebo – Bebo is a popular social networking site, owned by AOL/Time Warner, which connects you to everyone and everything you care about. It is your life online – a social experience that helps you discover what’s going on with your world and helps the world discover what’s going on with you.
  • Facebook – A social utility that connects people, to keep up with friends, upload photos, share links and videos.
  • Myspace – Young demographic and with strong interest in music.
  • Ecademy – A Business Network. Create new contacts and find friends, Market your business and get found on Google, Share knowledge, opportunities and do more business
  • Biznik – Biznik is an award-winning community of entrepreneurs and small businesses dedicated to helping each other succeed.
  • Nexopia – Canada’s largest social networking site for youth. With over 1.2 million members, and hundreds of new accounts created every day, Nexopia is quickly solidifying its reputation as the online place for teens to connect and express themselves.
  • StudiVZ – Germany language social networking site that is popular in Germany.
  • orkut (popular in Brazil) – orkut is an online community designed to make your social life more active and stimulating. orkut’s social network can help you maintain existing relationships with pictures and messages, and establish new ones by reaching out to people you’ve never met before.
  • Hi5 – hi5 is the most globally diverse social networking site in the world, with over 80% of our users from outside the US. The hi5.com site was designed for this global audience from the beginning, and was the first in-language social networking site in many countries around the world. The site has been translated to over 40 languages and dialects (with more than 60 planned by the end of 2008).
  • Xiaonei – Chinese – The most real effective Social networking platforms, in-depth to meet your social, entertainment, information, and many other needs.

Note: To get more marketing lists such as this, go to the sidebar and download our Free Report: “187 FREE Ways to Explode Your Business!”

A website (or web site) is a collection of web pages. A web page is a document (that may contain images, videos and audio) based on the HTML formatting standard.

As a business, a website is a necessary marketing tool for creating a face to your customer. When you meet people at networking events, they will go to your website to learn more about you before conducting business with you. It is important that your website be your best marketing face for your customer. Your website is a prime example of Push Marketing.

Get a Free Web Site!

Nowadays it is quite easy to get a free website for your business. There is really no good excuse for not having one. Here are some suggestions as where to go to get a professional-looking website for free.

• Apple® iWeb for Mac – Build a website with Apple iWeb & customize with photos & widgets.
• Homestead – Build a website in minutes and get your business on the web. Try free.
• Webs - Space for individuals, groups, or small businesses to share photos and videos, open a store, and build a member community.
• Weebly - Enables you to create a free website or blog by using a simple drag-and-drop interface.
• Bravenet Web Services - Free websites, hosting and domain names, free guestbooks, free forums, free hit counters, free web polls, free classifieds, and many other free webmaster tools.
• Yola.com – Yola brings website building to the rest of us. Small businesses. Our website builder lets you easily take what’s in your head and turn it into WebPages in front of your eyes. We do it without imposing banner ads or throwing up pop-up ad windows everywhere.

Tips for getting the most from your website: Optimize your website for keywords Make sure you have an XML sitemap Submit your site to search engines Have it reflect your branding

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Do you have any other favorites you’d like to share?

Note: To get more marketing lists such as this, go to the sidebar and download our Free Report: “187 FREE Ways to Explode Your Business!”