You may have noticed that little button show up on your Facebook profile that says "Subscribe". If you are like me, you may have glanced and said, "I don't get it" or perhaps "I don't have time to figure that one out". You are not alone!

There were a lot of other changes that popped up at the same time, and this one got little press coverage. However, it is a BIG DEAL for celebrities, athletes, speakers, coaches and any individual one who is a public figure or wants to be one! Actually, this one little feature can be a game changer in the way a public figure uses Facebook.

Prior to Facebook Subscribe, as a public figure, you could only accept 5000 connections to your personal profile. Those connections include both friends and pages you like. So once you hit that limit, you had to create a fan page. The problem is that now you had to administer two things, a profile and a page. Often your clients would want to connect with you personally, and not with your page. It was harder to create relationships with your page likes than it was your friends.

That just changed.

Facebook just broke out a new feature. It's something you've gotten all along with your friends. You've always been subscribed to your friend's updates. Now you can click on the Subscribe button to filter what you see from each friend. Tired of their Farmville updates? You can filter that out but clicking on the subscribe button.

OK, so that's not so new. But what is new is that now you can subscribe to hear what celebrities, journalists, speakers and public figures have to say without becoming their friend. You simply click on the subscribe button on their profile and their public updates will appear in your news feed.

(If you don't want non-friends to subscribe to your public updates, then you can turn it off so the subscribe button disappears.) To turn on Subscribe follow these directions.

So why is this a game changer?

Well, you don't necessarily need a page anymore to break through the 5000 connection limit for your profile. More people can follow your public updates and feel intimately connected to you without you having to create and administer a page.

When is a page still valuable?

You want to move to a page when you need multiple people to administer it. Or for using custom tabs and applications. A page you can promote with ads and sponsored stories. And you get detailed metrics on demographics and fan activity with your page. So if its just you getting started, using your profile with the subscribe button is the best option. Once your business grows beyond you, you want to conduct advertising, or you want to start adding in fancy apps, then you will want a page.

Now, if you are afraid of having too much information in your news feed and thus are wary of subscribing to peoples updates, here's how to avoid that problem. You sort them into lists and save them to your favorites. Facebook created a great little guide for that. It's called Creating a Subscriptions List.

Lastly, you need to optimize your profile to get found by subscribers. Fortunately, Facebook has put together a short tutorial that shows us how to Optimize Your Profile for Subscribe.

If you are a public figure, coach, consultant, celebrity, author, or perhaps you want to be, then go ahead and turn on subscriptions and subscribe away!

It's taken years to learn to keep some balance in my life. By nature I become a work-a-holic. So I need to schedule in fun. Today I want to take a moment out to ask you which 25 year old Bridesmaid's dress I should wear for the dirty Girl mud run. That's right! The pictures are a blast. Take a look and tell us which dress you would wear in the mud run!

http://ow.ly/6pgFZ

This week I'm quoted in an article on "Business News Daily" that talks about  "5 Quick Ways to Boost Your Facebook Fanbase". Here are some of what you'll learn if you read the full article…

Provide compelling content. — Even though your Facebook page is up and running, you need to get people to like and trust you. According to Debra Zimmer, The Expert Marketing Coach, one way to increase that trust is to provide compelling content.

"Basically they need a reason to 'like' your page. They want to know what's in it for them. When they come to your page, they want to see that you consistently post something of value to them," Zimmer said.

Zimmer suggests one way to post compelling content is with a "tip of the day."

"You can sit down once a month and jot down 30 things that would help your customer transform their life. You then use a tool like Hootsuite to have those tips post for you automatically once a day. And you have created a reason for people to 'like' you. They do it to get those tips," Zimmer said.

And,

Build a chain of communication with your customers. — Facebook isn't all about business, so it's important to make sure that you're entertaining your customers. Zimmer said that you can do so by asking some questions.

For example, Zimmer asks her followers what tip topics they would most like to see from her.

"That starts getting people engaged. And when they comment on your post, it shows up in all their friends' news feeds. With the average Facebook user having 130 friends, that number of people who see your post multiplies quickly," Zimmer said.

You can read the rest of the article here…

Have you been overwhelmed at the concept of link-building? It sounds like a daunting task, doesn't it? I know that I've often steered away because of how detailed and tedious and especially time consuming link building can be. I always opt for the automated method. The other option is to hire someone at a low wage to do the work for you. SEO companies can also be hired to do this for you.

I really find this infographic from klikki.com to be a great visual representation and summary of the Top 10 Link-building Techniques. It de-mystifies the actual steps you need to take to get those backlinks to increase your pagerank.

KliKKi is a leading search marketing agency in the Nordic region providing SEO services to numerous multinational brands both locally and globally.