Have you ever gone to a networking group and listened to a speaker who told you nothing of value except a bunch of statistics and definitions? I went to one of these recently. The networking was good, the group was good, the speaker was knowledgeable, but he really needed an updated presentation with something more useful than a list of definitions and statistics on social media.

Here’s my thoughts on what an introductory presentation might cover. I would love to hear your comments on what would be valuable to you.

Introduction to Social Media Marketing

1. What is social media networking and how does it differ from traditional networking?
2. When do we use social media in our marketing? Why should we use social media?
3. How much does it cost? What is the time commitment?
4. Life cycle of a social media user
5. Demographics, Features and Benefits of each venue.

Social Media Venues to include:

• Bookmarking
• Blogging
• Microblogging
• Video
• Forums
• The Big 4:
  1. Facebook
  2. Linked In
  3. Twitter
  4. Youtube

Advanced topics in Social Media:

1. How to create a social media presence.
2. How to setup and use each network.
3. How to find and connect to your network.
4. How to build your network.
5. How to create ongoing communications.
6. How to convert to sales.
7. How to use for ongoing brand building and customer retainment.
8. How to streamline and integrate your social media together.
9. How to prioritize your social media efforts.
10. How to track results.

What do you think? What topics would you like to see in a 1 hour overview seminar on social media? What would you like to see in a detailed course?